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C&W Global Background
C&W Global is a family-owned trucking company founded in 1965 by Bill Creeden. Now led by son and grandson Kevin and Kyle Creeden, the company has grown from a one-man operation into one of the largest and most modern specialty fleets of its kind. Based in Winter Garden, Florida, C&W Global supports the nation’s leading mining, manufacturing, and construction companies with hauling services across local and regional lanes.
Built on the Creeden family values of credibility, capability, and reliability, C&W has earned a reputation for delivering on their commitments- the right truck, in the right place, at the right time.
The Challenge
As C&W Global’s operations grew, their manual processes couldn’t keep up. Day-to-day dispatching was handled with phone calls, pencil, and paper- a system that became increasingly strained by customer growth, the demands of Orlando’s heavy traffic, and the complexity of keeping drivers and schedules on track.
The team was fielding 150 to 200 phone calls a day, and backup paperwork alone consumed roughly six hours a week at a separate computer for scanning. Communication with drivers relied heavily on calls, creating bottlenecks and eating into time that could be spent managing operations. The company had explored other technology solutions, but none could handle the unique demands of their specialty fleet.
“It’s taken us a long time to get here. We’ve tried other avenues and it seems no one but Toro can handle what we do.”
— Stephanie Petrey, Billing
The Solution
Toro took a hands-on approach to implementation, starting by shadowing the C&W team to understand their actual daily workflows. Rather than forcing a one-size-fits-all rollout, Toro structured the implementation around how C&W already operated- making the transition feel natural rather than disruptive.
With Toro in place, driver communication shifted from constant phone calls to streamlined digital messaging. Drivers now receive dispatch information directly on their screens, and the back-and-forth that previously dominated the day flows much more efficiently. Paperwork went digital as well: drivers upload their documents through the platform, and a team of four reviews orders daily to ensure accuracy before shipping customer invoices.
“Toro came out and said, okay, what does your typical day look like? They saw what we actually went through and they were able to structure their implementation around what we did.”
— Freddy Knoshnou, Dispatcher
Results with Toro
Since implementing Toro, C&W Global has seen tangible improvements across their operations. The six hours per week previously spent scanning paperwork has been eliminated entirely. Driver communication is faster and less disruptive, reducing the volume of daily phone calls. Billing workflows are now straightforward and collaborative, with clear visibility across the office team.
Perhaps just as importantly, the team has experienced a shift in mindset. Moving to an electronic workflow helped them see what they had been missing- and the ongoing support from Toro has kept that momentum going.
With continuing support from Toro, whether by email or a direct phone call, C&W Global has found a technology partner that not only understands their business but has surpassed every other solution they’ve tried. For a company built on doing what they say they’ll do, Toro has proven to be cut from the same cloth.